Introduction

In every business environment – whether you are talking about the entire company or just the marketing department – there is a pressing need for market research. This is because for you to make any type of decision in your company – anything from what design you want your website to have down to a decision about new product offerings – you need to see what your competitors are doing. Kingsway College, Market Search Analyst couse, you will learn everything that you need to know to understand market research and to understand how to gain consumer insights from your research.

Subjects / Learning Objectives

• Marketing executives who want to refine their research skills so that they can add depth to their campaigns.
• Small business owners who would like to find out what other players in their industry are doing.
• Entrepreneurs who have a business idea and would like to determine if the market will buy into this idea.